The new e-book project rolls on and we are so nearly there – I’ve raised a couple of concerns and Neil Stafford as ever the brilliant mentor has challenged me to justify whether the amendments are sufficiently important. A really good challenge and in fairness I was probably trying to be too perfectionist in some cases which would of course cause unnecessary delays. On the other hand I’m keen to be proud of what I eventually publish so in some other areas I have requested a bit of a review which iis currently underway.

Meanwhile, in order to get other parts of the sales page set up, I had to go an sign up for a name capture / autoresponder service. That was great – I ‘ve been dying to have a go and had no hesitation in signing up with Aweber. The set up process was so easy and so was the process of setting up the opt-in page. The one on this blog was my first effort and I’ll be changing it soon – but on other sites the form looks really neat.

The thing is, it’s a lot easier to set the thing up than to get somebody to click on it – but as I say ‘one challenge at a time’!

Anyway, the thing is the nice people at Aweber have given me my very own affliate code and hence the enormous banner ad to the left! If by any chance you haven’t already signed up, then go ahead and click it – you’ll either get 30 days risk free trial or a shorter trial period for a few bucks – see what the offer is.

Catch up soon!

Davidl

As mentioned in the last post I have been trying to change the Header – I have recently had some success with Banner Maker Pro – very straight-forward to use and only about $39 – the one currently on the site may not be very exciting but it is ‘clean’ and represents another leap forward for me!

Here’s a really  simple idea for getting a product up and running and is taken from a recent post from my friend Martyn Brown of Internet Marketing Bugle which I thought was really interesting and gave an easy to follow idea to get a product up and running very quickly.
Here’s Martyn’s post:

Enter a niche that you are interested in and that you have checked that other people are interested in.

Do this by going to Clickbank, entering your niche keywords and seeing if any books are selling on this subject.
Take note of the ones that are selling well.

Go to www.master-resale-rights.com this site sells PLR books for you to do what you want with.
Buy a book on that very niche (will cost a few dollars).

Tidy the book up, maybe add some images, add text or remove anything you don’t like.

Once done, read the book into Audacity (free audio program: http://audacity.sourceforge.net ) as best you can or get someone with a good reading voice to read it for you.

Save the audio file as an MP3.

Finally, make a slideshow of the audio. Simply list the main points of the audio (bullet points) on an appropriate backdrop and let it run. The end result is a number of slides with bullet points timed to run synchronised with the audio. You will need to run the audio and note the time the slide should change to the next one. Set the time each slide remains on screen and you’re away.

Add images if you want to in order to give better perceived value to your show.

Use ‘Instant Video Articles’ software ($17) http://nick-james.com/snip/153.htm for this if you haven’t got Camtasia.

Make up a sales page to upload to your website informing readers that you have a book, an audio of the book AND a video of the book on sale, all for just $27.00.

Optimise the site in order to get visitors or use AdWords and watch your new product sell.

Just one sale will get you all your initial outgoings back.

Just be sure that the niche is SELLING WELL before you make a start on your product, and not on some obscure subject like ‘French Snail Racing’ or whatever.

Martyn Brown

Well I decided I just had to have a go and followed his instructions to the letter.

I bought the resale rights to an SEO related e-book and used Martyn’s method to put it into action.

Now obviously it’s going to take a bit of effort to drive traffic to the sales page but it’s a great way to get started.

The resulting Youtube ‘presentation’ is below and you can see the sales page is at www.MoreWebCustomers.Com . Please let me know what you think!

Good grief I did it – my homework that was. OK it was a couple of days late but that is because all of a sudden there has been the chance of stopping my compulsory redundancy from the bank with just 6 week to go – won’t know for a coupe of weeks, and to be sure I’m not sure what is for the best. Probably only a 50% chance but instinctively I think if I can keep a salary then doing this project will be a bit more relaxed? But end goal does not change.

Anyway, I have now drilled down into my niche, described the primary subject matter and target market and outlined the main features and benefits. I’ve even written the headings for the chapters – so exciting!

This has been submitted to Neil who will compare it with his own thoughts and hopefully we will then have another telephone conversation to agree the brief for the writer. My concern at this stage is that the subject matter needs to be written my an expert rather than a researcher – and that I guess is why I’ve not previously progressed on my own?